Mark your calendars for the Santa Monica Pier 360 Beach Festival taking place this weekend on Saturday, June 24th, and Sunday, June 25th. This vibrant festival, suitable for all ages, is a delightful tribute to the wonders of beach life. Join in on the excitement with a wide range of activities such as thrilling ocean sports competitions, live music performances, delectable food and drinks, engaging interactive games, product sampling from beloved brands, and an abundance of other enjoyable experiences. For additional details, be sure to visit their website.